15 October 2017
Some people are naturals at giving presentations, while others can be overwhelmed by fear and nervousness.
Giving a great presentation allows you to deliver your message to a large group of people all at once, which saves you tons of time and effort when working to get new clients. So what should you do if you’re not one of those people with the natural talent for public speaking?
These four simple tips will help you clarify your message, and give the best presentations possible:
1. Do Your Audience Research
Who are you presenting to? What are they hoping to get out of your presentation? If you don’t know who these people are, then you don’t know if they’re even interested in what you have to say.
Before you can give a presentation you need to understand what motivates your audience. This allows you to know their goals, as well as how you can help them achieve those goals.
2. Stay Focused
When planning your presentation, you need to keep your end goal in mind. What message are you hoping to convey to your audience? What action do you want the attendees to take when they leave? Everything in your presentation should focus on the end result you want to achieve.
3. Tell Stories
Telling stories helps build rapport with your audience, and also reinforces understanding of your main concept. Rather than just giving people raw information, tell stories to help your audience connect with the message you’re delivering. Once your audience connects with your story, they’ll be more likely to remember your message. Make sure you memorize your stories so that you’re not just reading from cards. This allows you to tell your story in the most natural way possible and further engage with your audience.
4. Leave Your Audience With Something To Remember You By
After giving a great presentation, you need to leave your audience with something that will make them remember you after they leave. This could be a small gift, such as a book or flyer relating to the presentation. It can also be an anecdote or personal story that sums up your presentation and has them wanting to learn more. Whatever it is, let them know what they should do next, and how you can help them.
On my website you can find further discussion and tools for how to help your audience engage with your presentations, or watch this video for another quick tip on giving effective presentations: https://youtu.be/U6ttoSqzukA
A Bit Of Humour For You
They say people are more afraid of public speaking than they are of snakes.
It doesn't seem to make sense.
I mean, you don't see someone walking through the desert, suddenly shouting, "Watch out! A podium!"
Until Next Time...
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