Why people buy from people and how to connect with everyone

Worth over $75 Billion and considered to be one of the world's most successful investors, Warren Buffet was asked what his advice is for being successful.

His answer was to say that seasonal cards like Christmas, Easter and Valentines Day, cards should not just be for those times, but should be for the whole year.

You see, Buffet writes a letter or a handwritten note most days which typically includes a line of gratitude, or a few words of praise.

Buffet says that whether its business or pleasure, ultimately everything is personal.

When we understand the different personalities we have, then we can speak and write to people in their language. This makes this even more personal and comfortable for the person we are dealing with and who receive these words.

We have four core personalities. Which one are you?​

Unless we get this right, we could innocently upset 3 out 4 people without realising it.

This short funny video will give you an idea. When you watch it, which personality are YOU?

To see this short funny video, click here:


Next week we will help you understand what words to use for each of the four personalities, so they will connect and trust you even more.

So, 4 continuous newsletters each week on one of the 4 personalities.​



  • It was such an emotional wedding. Even the cake was in tiers.
  • I'm getting rid of my vacuum cleaner. All it was doing was gathering dust.
  • A blowfly goes into a bar and asks: "Is that stool taken?"
  • Gambling has brought our family together. We had to move to a smaller house.
  • How much better would it be if a liar's pants really did catch fire?




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