Using ‘The Rhythm of 3’ to Get More Clients Now

You know how when talking to a prospective client, it can be difficult to decide on how many benefits to tell them about in relation to your business.

“Am I selling them too much and confusing them?” or “Am I not selling them enough?” - these kinds of questions come up all the time.

People often ask me how many benefits they should give a prospective client when trying to bring them on board.

A simple rule I use is the rhythm of 3.

The mind will always remember rhythms of 3. For example, take a look at my tagline:

“How to get more clients, more easily and more often, without even selling”.

  • More clients
  • More easily
  • More often

Three benefits for my clients. Here’s how it works:

By breaking down information into bite sized chunks, it makes it easier for the mind to remember information. It is a compression and pattern-creation technique which allows our short-term memory to transfer information into our long-term memory without overwhelming itself.

3 just happens to be the number I have found to be the most effective when talking to clients. If you are ever going to send referrals or testimonial videos, always send 3. Your clients are more likely to trust them.

They trust in the power of 3. So should you.

To learn more about building trust with your clients, check out my new book “Stop Selling and Get Clients!”

You can also learn more about the rhythm of 3 by watching this video:

A Bit Of Humour For You

Three engineers and three accountants were traveling by train to a conference. At the station, the three accountants each bought tickets and watched as the three engineers bought only one ticket.

"How are three people going to travel on only one ticket?" asked an accountant.

"Watch and you'll see", answered an engineer.

They all boarded the train. The accountants took their respective seats, but the three engineers all crammed into a rest room and closed the door behind them. Shortly after the train departed, the conductor came around collecting tickets. He knocked on the restroom door and said, "Ticket, please".

The door opened just a crack and a single arm emerged with a ticket in hand. The conductor took it and moved on.

The accountants saw this and agreed it was a quite clever idea. So, after the conference, the accountants decide to copy the engineers on the return trip and save some money. So the accountants bought a single ticket for the return trip. To their astonishment, the engineers didn't buy a ticket at all.

"How are you going to ride without a ticket"? Said one perplexed accountant. "Watch and you'll see", answered an engineer.

When they boarded the train, the accountants crammed into a restroom and the engineers crammed into another one nearby. Shortly after departure, one of the engineers left his restroom and walked over to the restroom where the accountants were hiding. He knocked on the door and said, "Ticket, please."




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