23 July 2017
Did you know, that most people decide whether or not they’re going to read an email message within the 3 seconds? This makes email marketing a tough job, and trying to hold a reader’s attention can be intimidating. However some people know exactly what to say to keep readers engaged and begging for more information.
In my new book, we talk a lot about how to communicate with prospective clients, especially when we message them through email. Here is how you should start an email so that your prospects actually read your message.
Start with something like this:
“Hi John, to help you find more clients, more easily and more often, without even selling. I’ve outlined what I will do for you.”
Now compare that to this...
“Hi John, I’ve been in business for 15 years, and our company sells these amazing widgets. We’ve been able to help lots of people...” etc.
Can you tell the difference?
The reason the first opening sentence is so much more effective is because of one thing.
It’s all about the client.
Most people spend their time rattling off useless credentials and trying to justify why you should hire them. But you’re not interested, why?
When somebody starts talking about themselves it comes across as self-serving. This type of communication triggers a response in a client where they feel like they are doing something for the other person. This fails because you have to build rapport with the client BEFORE you can ask them for anything. You have to help them feel like you are “giving” them something of value. Which in turn allows you to ask them for something in return later on.
But in the beginning, the client just wants to know what’s in it for THEM!
So when you start an email, make sure your message is all about them first.
You can learn more about using this technique by watching this video:
https://youtu.be/PrfbFkJJu8c
A Bit Of Humour For You
For thirty years, Johnson had arrived at work at 9A.M. on the dot. He had never missed a day and was never late. Consequently, when on one particular day 9 A.M. passed without Johnson's arrival, it caused a sensation. All work ceased and the boss himself, looking at his watch and muttering, came out into the corridor.
Finally, precisely at ten, Johnson showed up, clothes dusty and torn, his face scratched and bruised, his glasses bent. He limped painfully to the time clock, punched in, and said, aware that all eyes were upon him, "I tripped and rolled down two flights of stairs in the subway. Nearly killed myself."
And the boss said, "And to roll down two flights of stairs took you a whole hour?"
- Heartless
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